6 Benefits of Using Blister Packaging

There are plenty of different options out there to package your goods for sale.  One that is popular for a number of reasons is the Blister packaging – these are commonly seen on anything from batteries to kids toys to medication.  They place the product between a cardboard back and a clear plastic that is thermoformed into shape. But why would your business opt for blister packaging over other types of packaging?

    1. Many variations

There’s a nearly limitless supply of different types of blister packaging including Blister clamshell packaging and classic blister packages.  The different variations mean you can get the right packaging for your product and also include plenty of marketing and information on the pack to make it informative and visually appealing for customers.  The backing card on these styles of packing can help sell the product, provide information on how to use it and be eye-catching when in the shop to grab the customer’s attention. 

    2. Keeps items fresh

If you have items that can deteriorate when exposed to the air, then blister packaging is the ideal way to ensure they remain fresh until your customer is ready to use them.  Medication is a common example of this but some food stuff such as herbs could also work well when placed in this type of packaging. Anything that is environmentally sensitive works well in blister packs to stop environmental factors spoiling them.

    3. Easy dose or serving sizes

This is another one that is ideal for medication and food but really anything that comes in doses or serving sizes.  The idea is to put a single portion, serving or dose into each of the blister packaging which makes it very easy for people to use.  They simply open the one package and use its content to know they have the right dose of medicine or food for a recipe. It is also quicker meaning you don’t need to weigh ingredients or be concerned about overdosing with medicines. 

    4. See before you buy

People have a healthy scepticism about products because there are some shabby quality stuff out there.  Blister packaging can help to give customers confidence about what they are buying because they can actually see it.  The clear plastic front of the packaging means you can see exactly what is inside and even measure it roughly if you wanted to.  This lets people see before they buy and gives them confidence that the product is what is promised.

    5. Security

With items such as medication and batteries, there is always a little security concern.  Scares such as tampered medication are much in the past, but people still feel better if things are in tough packaging that cannot be easily interfered with.  Additionally, the packaging makes it harder for thieves to run off with the item because tough security tags can be added and means it is much harder to remove them unseen from the shop.

   6. Cost effective

For the business, using blister packaging is a cost effective way to package a wide range of products and ship them to stores to sell to clients.  Because the packs can be customised in a variety of ways, they support marketing efforts and are brandable. They fit to the product in question due to the packaging process and minimize transport costs by adding little to the weight or size of the item.

Easy way to package

There’s no doubt that blister packaging is the easy way to package a wide variety of items including foods, medication, kids toys and much more.  The security and reassurance they offer for customers as well as the ease of branding them are just a few of the reasons why they are a top packing option.

For more information about Quantrelle and the services we offer, get in touch with us.

Advantages of Attractive Blister Packaging

We are all suckers for attractive and eye catching packaging when we are out shopping. Whether it is a drinks bottle, children’s toys or food packaging. They just seem to draw us in more. Which is why using attractive blister packaging for your products gives you a head start in your sales.

The packaging of your product offers the first impression to the consumer and therefore you want to ensure it is a good one. According to The Business Insider (http://uk.businessinsider.com/), it usually takes about 7 seconds for the consumer to make their first judgment on a product depending on the information they are provided with instantly and what they can see on the packaging. This packaging also represents your whole brand, so you need to get it right first time!

Your packaging should incorporate different aspects dependent on the product, but it should always be clear as to what the product is as well as clearly displaying your brand logo. Typography and the colours that are used play a big part in attracting consumers. Different fonts display different personalities, and therefore when packaging a children’s toy, you may use bold and ‘fun’ font, whereas to package a DIY tool or cooking utensils, more formal fonts may be used. Colours are also important to set the tone of your product, bright and loud colours may display a less serious and more playful tone, whereas white and black could portray a more simplistic and clean tone. Images and graphics also work in the same way and can be used to play on the consumers emotions, for example when using images of babies or animals on baby or pet shampoo, consumers may be drawn to those particular images.

So there is just a short snippet on how important using attractive blister packaging can be in the sales of your product. Quantrelle is a contract packaging company and we offer clamshell and blister packaging as well as a wide range of other packaging options.

For more information, get in touch with our team today.