By Nazia Parveen,
For the first time, scientists have developed environmentally friendly bunches of roses which are transported without any water at the bottom of the packaging.
It’s thanks to a pioneering airtight design which takes up less space and weight in lorries – saving on fuel – as well as saving on water.
With no air, the flowers are effectively put to sleep. The blooms then wake up once the packaging is removed and they are placed in water at their destination.
Marks and Spencer, which is using the technology this Valentine’s to deliver their £22 bouquet of Fairtrade red roses, said they will save 10,000 litres of water on the day – enough for 40,000 cups of tea.
M&S already uses Modified Atmosphere Packaging to transport fruit and veg but this is the first time it has been adapted for flowers.
Flower expert Charlotte Curtis said it will help to lower the retailer’s carbon footprint. ‘It means that 25 per cent less lorries will be needed to deliver these bouquets,’ she said.
The blood-red Fairtrade roses costing £22 will be moved from depot to door with the ‘ground-breaking’ new packaging design.
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