No matter how good a product may be, green-conscious consumers are demanding more eco-friendly wrappings for their goods. Contract packaging companies are now looking closely at ways to cut down on excessive packaging, and offering clients more eco-friendly options.
The challenges of producing wrapped household products while considering environmental sustainability is a hot topic right now. While it is true that commercial business and the environment don’t always go hand in hand with regards to product packaging, many packaging companies, such as Quantrelle, are doing something to address environmental concerns over plastic waste.
What business owners need to understand is that the first thing that their customers see is their product packaging, and how eco-friendly that packaging is can heavily sway their decision to buy or not.
Businesses are set up to make money, so naturally they will think about ways to encourage consumers to buy their product, but they also want to deliver that product in the cheapest possible way. Unfortunately, this can often mean choosing packaging that is not environmentally stable or easy to recycle.
A greener option
With Quantrelle, when it comes to plastic packaging, we use rPET plastic. PET stands for polyethylene terephthalate, which is a plastic resin and a form of polyester material. Our rPET also contains a minimum of 50% post-consumer waste, meaning we are reusing plastic that would otherwise be destined for the landfill.
Our packaging is fully recyclable and can be disposed of easily by consumers through their household recycling collections along with their plastic water or soft drink bottles. This means that customers have a convenient way to easily remove and dispose of the product packaging that doesn’t harm the environment.
Another way that packaging companies are tackling the demand for green packaging materials is through consumer education. Working with their clients to help highlight the potential for product packaging to be reused or repurposed in some way rather than simply being thrown away is a really positive move. For example, upcycling and reusing plastic packaging as materials for arts and craft projects, food containers, sandwich bags and household storage such as pen holders and desk organisers.
Another option for product manufacturers is to use compostable, biodegradable packaging. Something that Quantrelle has been at the forefront of offering their clients. Take a look at our Eco-Pack range for more information.