We are all suckers for attractive and eye catching packaging when we are out shopping. Whether it is a drinks bottle, children’s toys or food packaging. They just seem to draw us in more. Which is why using attractive blister packaging for your products gives you a head start in your sales.
The packaging of your product offers the first impression to the consumer and therefore you want to ensure it is a good one. According to The Business Insider (http://uk.businessinsider.com/), it usually takes about 7 seconds for the consumer to make their first judgment on a product depending on the information they are provided with instantly and what they can see on the packaging. This packaging also represents your whole brand, so you need to get it right first time!
Your packaging should incorporate different aspects dependent on the product, but it should always be clear as to what the product is as well as clearly displaying your brand logo. Typography and the colours that are used play a big part in attracting consumers. Different fonts display different personalities, and therefore when packaging a children’s toy, you may use bold and ‘fun’ font, whereas to package a DIY tool or cooking utensils, more formal fonts may be used. Colours are also important to set the tone of your product, bright and loud colours may display a less serious and more playful tone, whereas white and black could portray a more simplistic and clean tone. Images and graphics also work in the same way and can be used to play on the consumers emotions, for example when using images of babies or animals on baby or pet shampoo, consumers may be drawn to those particular images.
So there is just a short snippet on how important using attractive blister packaging can be in the sales of your product. Quantrelle is a contract packaging company and we offer clamshell and blister packaging as well as a wide range of other packaging options.
For more information, get in touch with our team today.
